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Search Engine Optimization & Internet Marketing

Use SEO to Market Your Local Business

Wednesday, October 2nd, 2013

If you run a local business, how do you think that your customers find you? Some of them may see your premises while they are driving along the road, others may look you up in the Yellow Pages, and a few may hear of you by word of mouth. However, it’s a fair bet that most are going to go straight to Google when they are looking for a local product or service. Therefore, you need a Search Engine Optimization (SEO) strategy to make sure your company is at the top of the list when they see the results.

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The smart ones

Friday, September 6th, 2013

Mobile devices are smart and you know what else is smart besides those smart phones everyone is carrying around, mobile marketing. These day’s people are fast forwarding through commercials, x-ing out of internet ads and ignoring chain emails but most, when their phone chimes are vibrates will read what the text or sms says, thus, the marketer is already a step ahead. (more…)

Internet Marketing Strategies for Local Business

Wednesday, April 10th, 2013

Many companies have used the Internet to win new customers all across the world. But local businesses, with premises in a certain city, can’t make money from website visitors that live hundreds of miles away. Think about a French restaurant, a bakery or even a car wash. These types of businesses need to find customers that live close by. (more…)

Marketing Your New Business From the Ground Up

Wednesday, April 3rd, 2013

content_marketing_opi_photo596804-03-2013When starting a new business, there are a lot of things that must be taken care of. From setting up supplier relations to figuring our locations, it’s a hectic time that no one particularly enjoys. An often overlooked yet incredibly important consideration when starting a business is marketing, as marketing needs to be taken into account from day one.
 
If you’ve got no idea how you plan to market your business, do not be afraid as you’re in the same boat as most new business owners. However, if you don’t quickly learn some good marketing tactics, you will no doubt fall behind the competition. If you’re looking for the basics of marketing when starting a new business, you’ve come to the right place. Check out this article to learn some of the vital marketing related things you should be doing when starting a new business.
 
Promotional Materials
 
Before you even open for business, you’ll want to make sure you have plenty of promotional materials that you can pass out in order to build buzz for your upcoming business. These could range from sunglasses to mugs to Frisbees, as long as they are heavily branded with the name and website of your business. You can have a street team pass out some of these promotional materials at various functions in order to build awareness for your new business.
 
Check out Mines Press to design some promotional merchandise and order it in bulk to save money. Make sure you have a wide variety of different types of promotional merchandise so you can appeal to a wide range of people, and generate some serious buzz prior to the official opening of your business.
 
Search Engine Optimization
 
No matter if your business is in a physical store or only online, the need for search marketing and search engine optimization is absolutely vital. SEO is the process of improving your search engine rankings without directly paying the search engines, and there are a variety of ways you can do this. First, you could pay an outside marketing agency to handle all of your SEO needs, although some new businesses can’t afford this extra expense. If this is the case, you can still work on your SEO.
 
You’ll want to create social media accounts for your business, and especially a blog. Blog about things relating to your industry, and try to get some of the writing you do shared by industry professionals. The more content you’re able to produce online, the better your SEO will be.
 
Networking
 
Lastly, you’ll want to be absolutely sure that you’re networking as much as possible. Networking is a very important yet often underemphasized part of marketing, as building a solid network of professionals is key to success with a new business.
 
Network online through social media, but do most of your networking at trade show events and industry gatherings. The more face to face time you get with people the better, and if you build a solid network then your marketing success is off to a great start.
 
Image credit: www.broward.edu

Three Free SEO Tools That are Necessary for Good Rankings 

Wednesday, March 27th, 2013

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When it comes to search engine optimization, having the right tools can be key to success. For many that do SEO on their own, some of these tools can be very expensive and often too much to afford. If you want to compete with the companies that are having their SEO done by big agencies, you need to have some tools to help you with your SEO.
 
Fortunately, there are actually plenty of premium SEO tools and online marketing resources many of them are either free or very affordable. These tools are proven to help improve your search engine rankings and to make the time you dedicate to SEO more efficient. If you’re looking for some awesome and free SEO tools that will no doubt improve your rankings and help build your business, check out these tools that you can find online for completely free.
 
Google AdWords Keyword Research
 
One of the best tools you can use for search engine optimization is the Google AdWords Keyword Research tool. This tool will let you check out the quality of your chosen keywords for free, which is absolutely imperative to improving your SEO. If you have positive Yodle client reviews that you want to promote, you can check the keyword sin those reviews to see if it’s worth promoting. You’ll be able to see how many people are searching for certain keywords each month, and then can make decisions on whether or not to use those keywords in your campaigns.
 
In addition to just checking your keywords, the tool also gives you suggestions and ideas for possible keywords that could benefit your campaign. A lot of keyword research programs that aren’t as good as Google’s charge, which is why the AdWords Keyword Research tool is such a fantastic thing to use.
 
Open Site Explorer
 
Open Site Explorer from SEOmoz is absolutely crucial to have when it comes to search engine optimization tools. Open Site Explorer lets you enter a website’s domain and then view that domain’s backlinks, which then lets you get detailed information about those links, including anchor text, domain authority, and page authority.
 
This tool is imperative to have since link building is a very important part of SEO, and it helps you research which links your competitors are using and whether or not you can get those links too. The free version of Open Site Explorer lets you get up to three reports per day, and view the first five backlinks for a specific domain. With the premium version, you can get up to 10,000 backlinks and view unlimited reports per day.
 
SEO Dashboard
 
SEO Dashboard is a crucial performance related tool for search engine optimization. SEO Dashboard gives you organic performance information for your site, including the total number of organic visits, graphs of the organic visits, and much more.
 
You’ll also get a ton of useful information relating to how your keywords are performing, and what the conversion rate for certain keywords is. For a free tool, it does an awful lot, which is why it’s so important to have.
 
Image credit: http://www.getize.com/