1) Rich links
30% of links with targeted keyword
70% of links with various keywords
neil:10/90
2) Internal pages
30% of links to index page
70% of links to internal pages
neil: 20/80
3) Slow and steady
-grow you link by 10% per month
neil:5-10%
4) Title and meta desc
-Your title tags have to be unique on every page and around 60 characters.
-Do not include your website name in all of your title tags, as this makes them seem more duplicate.
-Your met description tag needs to be unique, represent the content on the page (don’t just stuff it with keywords), and contain around 25 or so words.