If you run a local business, how do you think that your customers find you? Some of them may see your premises while they are driving along the road, others may look you up in the Yellow Pages, and a few may hear of you by word of mouth. However, it’s a fair bet that most are going to go straight to Google when they are looking for a local product or service. Therefore, you need a Search Engine Optimization (SEO) strategy to make sure your company is at the top of the list when they see the results.
The first thing you need to do is to determine the keywords that people use to search for your type of company in your area. For example, if you are in the self-storage business in San Diego, the most common keyword that people use might be “cheap storage san diego.” On the other hand, it might be “storage units san diego.” How do you know? Well, the easy way to do this is to use the Google Keyword Planner tool, which you can access easily online. This will tell you exactly how many people are searching for a specific phrase, and will also provide statistics about similar phrases.
Now, once you know which keywords you want to target, the next thing is to get Google to associate you with that keyword or keywords. The first and simplest way of doing this is to include these keywords in the copy on your site. However, the last thing you want to do is to use the phrase out of context, or to use the phrase many times. Aim to have the phrase included, but the frequency shouldn’t be a concern.
Next, Google wants you to have quality content, so you should think about producing some well-written, useful articles that your customers would actually enjoy. Don’t produce junk, and focus on writing about things that are either interesting to you or useful to potential customers.
One of the things Google cares most about when it comes to ranking your site is how many other sites link to it. This is because these backlinks indicate that other sites think that your site is useful. You need to come up with strategies to get people to link to your site, and producing great content is one very important part of that.
When you have great material, people will link to your site on their own, making your job easier. You can also explore strategies such as getting business partners to link to you. If you’re a storage company, for example, maybe a local moving company would like to link to your website to help its customers, which could have the added benefit of improving your rankings. You can also submit your website to directories, aim to get press coverage and participate in industry events. Even speaking at a conference will often lead you to pick up a few links.
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