A big part of why we love the internet so much, beyond the constant convenience is the fact that we are able to find the things we need and want very easily. Truth be told, the average person still struggles with how to search for things concisely and effectively, but luckily, websites and the technology that drives them, are making great strides in taking the pressure off users. We’re seeing this sort of helping hand show itself in more than just the internet however, but also in technology everywhere we look. What are we speaking about specifically? Well, there are several terms that have been coined to describe it. From Artificial Intelligence to Smart Technology, the gist of it all is that there is a lot of crucial information in how we use the internet and a lot of it has gone ignored – until now, that is. How you search the web, what you buy, what you sell, the sites your visit, the frequency with which you visit them and the length of time you spend on each site are key bits of information that are now retained to help you enjoy a more fruitful and beneficial internet experience. As the internet has grown in popularity, specifically in domestic use, marketing and advertising firms felt that it was a ripe opportunity to mass market and advertise across the globe and via every platform. For a while, this blanketed approach made surfing the internet somewhat enjoyable but the consumers have basically revolted. Why? Because no one wants to be flooded with messages or offers about things that are not relevant to them. This type of marketing basically became akin to spamming.
From pop-ups to trick links, the consumers did not want to endure sites that slowed their internet experience down with things that just had no place in their lifestyles. Through the refinement and sophistication of internet intelligence, things have become much more targeted, more profitable for merchants and more beneficial and enjoyable for the consumer. Nowadays, we see more advertising that is in tune with what we as consumers care about. If you look up “breast cancer” for example, you will see advertisements for clinics, statistics, information, treatment options and all associated developments. If you do a search for “real estate” you will not only get advertisements that are specific to your geographic location, but options that are in sync with your personal budget. This isn’t exclusive to the direct internet experience, however. GPS technology has helped people around the world navigate their outings in a much more productive way, giving them the opportunity to get to a destination quickly or to re-route to a similar desired destination that is closer and more easily accessible. Even in our music, there are programs and websites that allow you to type the name of your favorite band or song and then they will suggest songs or artists of the same genre or style. Companies like Phorm are at the helm of making this intelligent internet experience, the standard and the norm.